in this course you’ll learn
Before you can start booking the clients of your dreams, you need to have clarity on who those clients are. Because, let’s face it — your photography business is NOT for everyone. We’re going to walk you through how to niche down your photography business, in order to get 100% clear on how to market it to your dream clients.
Once you have a solid understanding of your niche, we’ll show you how to apply it to the visuals and voice of your brand as well, so that everything works together as one cohesive unit.
In this course, you’ll learn:
- Why is niching/specializing necessary?
- How to effectively define your photography niche
- Getting specific about who your dream client really is
- What all goes into creating a cohesive visual brand
- Defining your brand colors
- Recommended best practices around colors, font choices, business cards, email signatures, notecards, social media covers + more
- What a brand voice is and why it matters for your brand
- How to effectively define + use your brand voice
- 1 walkthrough video of course content (41 minutes)
- 35-page power point to print and follow along with
- 6-Page Workbook: How to Identify Your Niche & Communicate It Clearly
- Includes 3 exercises:
- Define your niche
- Your dream client
- Cohesive brand voice
- Includes 3 exercises:
Meet Your Instructors
Britt Hyatt & Kelsey Christine
At Launch Your Daydream, we know that photographers need their business to visually represent the quality of their work while also communicating their value and who they are as a person. We (Kelsey + Britt — nice to meet ya!) provide photographers with education and resources around identifying a unique brand identity, strategic website design and ways they can stand out from their competitors and confidently continue growing their photography business.
Kelsey Christine is the co-founder of Launch Your Daydream, a branding + website design agency that works exclusively with photographers to provide a strategic, beautiful brand design for them to attract their ideal client (+ keep them coming back!)
As an ENFJ and Enneagram 2, Kelsey craves the excitement of helping photographers with their brand strategy + design. She has a marketing background working with Fortune 500 clients, startups and entrepreneurs. But, always being a creative at heart, Kelsey found love with marrying both her marketing background + those with heart in their own business — specifically photographers!
Oh, she also craves her own homemade pasta + Nick Carter from The Backstreet Boys. Minor details, but totally worth mentioning. 😉
Britt Hyatt is the other co-founder of Launch Your Daydream!
Being the “online addicted freak” that her sisters teased her with in her teenage years, Britt now holds 15+ years of website design and strategy experience in her back pocket (and the student loans to match!). As an INFJ, she focuses on helping + inspiring photographers to realize the true potential of their unique brand on their website and how it can transform their business.
Britt’s designed hundreds of websites for creative business owners and currently specializes in working in the Showit platform to design websites for photographers.
Also, she launched a website for a Backstreet Boy. Talk about bucket list, right?