workshop course

Go With The Flow | with Sally Molhoek

COMING THIS FALL (DATE TBD)

a workflow solution for busy photographers

in this course you’ll learn

Are you a BUSY working photographer?  Does the thought of busy season looming send a chill down your back and a gallon of sweat dripping from your forehead?  Do you aim to do nothing more than EXIST during those busy months?  By the end of the season, do you feel like a shutter-clicking robot, lamenting all the hours and moments you missed and vowing to make it different next time?  Or worse, are you ready abandon the camera for good?  

 If you answered yes to any of these, then you are in the right place.  

Life doesn’t have to pass you by while you crawl through the mire of marketing, advertising, communicating with clients, shooting sessions, fulfilling orders and ALL.THAT.EDITING.  Learn how you can, from down-time preparation, to streamlining your goals and business focus, to developing a consistent system that takes you from inquiry through delivery, reclaim the love for photography that drew you to the field in the first place, while simultaneously finding sanity and balance even in the busiest of seasons.  

During Week One we will cover topics such as:

• Streamlining your brand and business focus

• Cleaning and organizing, both physical and virtual workspaces

• Preparing in advance – getting your “ducks in a row”

• Cultivating your craft & preserving your joy while preventing burnout

• Preparing necessary documents, marketing materials and communications

• Maintaining effective and efficient communication with your client

During week Two we will dive into the nitty gritty of shooting and editing, including:

• Arriving for sessions prepared and equipped 

• A typical session workflow and seamless improvising on the fly

• Creating beautiful variety and using light and location to its best potential

• Streamlining the culling process

• Understanding the benefits of Lightroom and Photoshop

• Using third-party plugins and programs to speed workflow, and other alternative options

• Creating actions and presets

• Presentation and delivery of final product

  What’s Included:

• 100+ pages of material pertaining to all things workflow, with extra BONUS tips & tricks sections 

• 11 editing/processing videos 

• 2 shooting videos demonstrating family session workflow

• Multiple links to helpful articles and vendor discounts throughout

• Membership in a private Facebook Group led by Sally where you can ask any and all questions

• Bonus exclusive actions and presets added to the Facebook Group while live

• Additional Q&A and instructional videos added to the Facebook Group which are tailored to each set of students

• Audio version of the course

learn any time – any where

COURSE BEGINS MONDAY, APRIL 13, 2020

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sally molhoek

Hi, I’m Sally, of Sallykate Photography! I am a portrait and wedding photographer based in the Dallas-Ft Worth area of Texas, though it’s not unusual to find me galavanting all over the country teaching photography at workshops, retreats and conferences to satisfy a serious case of wanderlust. 

I specialize in family, child and couples photography and describe my work as a fusion of styled and lifestyle, emphasizing the unique connections, expression and personality of each separate client, offering a custom experience that sets them apart as the distinct and amazing humans (and pets!) they are. 

My constant inspirations are my husband of 22 years, my five incredible children (ages 9-19) and my ridiculously high-maintenance but charming dog. It is my crazy love for them that propels me to want to capture those one-of-a-kind bonds and the essence of the people I photograph, heirlooms to be treasured for years to come. 

If I’m not shooting, I’m painting, building studio sets, pinning like a mad person on Pinterest, doodling on my iPad while watching Glee for the millionth time, going to the movies with my kids, or enjoying a glass of bubbly and a soak in the tub.